Speaking Human—Conversational Search With AI
Stephen R. Balzac -

It’s time to stop searching in a foreign language. Working with computers forces people to think like a computer and communicate in a language the computer understands. Although keyword-based queries are a big step up from writing code, they are awkward, often require playing “guess the keyword,” and still frequently miss the mark. They’re still forcing people to think like a computer.
Want to find a specific contract? Better hope you remember the filename. Need to track down a discussion from last week? Be prepared to dig through endless email chains and Slack messages.
AI is Changing Computer Interaction
Instead of forcing users to think like a search engine, modern AI search understands human language. Employees can ask complex, conversational questions and get precise, contextual answers—without needing to play the keyword guessing game.
With SWIRL’s AI-powered search, enterprise users can interact with data like never before—refining queries, identifying new areas of exploration, and getting human-like responses that actually make sense.
People converse. We ask questions. We are naturally interactive. Communicating in a natural human fashion is a faster, smarter, and more intuitive way for us to find information.
From Keyword Frustration to Conversation
Traditional enterprise search has—due to available technology—always forced us to adapt to the computer, rather than the computer adapting to us.
Type “quarterly sales report”, and you get hundreds of results, many outdated or irrelevant.
Search “contract termination clauses”, and the system simply matches words—without understanding what you actually need.
Ask “Who’s working on the Acme project?”, and good luck—traditional search doesn’t know how to interpret intent. You might well get back a link to Wile E. Coyote and his famed Acme catalog.
AI Search changes the dynamic by allowing us to communicate in our language, not the computer’s language.
SWIRL enables natural, human-like search conversations. You can ask open-ended, detailed questions without worrying about getting the phrasing exactly right. If you happen to transpose a pair of letters (e.g. “hte” instead of “the”) or misspell a word, it won’t matter. The AI figures it out.
The interactive nature of AI search means you can refine your queries in real time. SWIRL suggests follow-up questions and other avenues to search—just as a skilled research assistant might do.
Best of all, the responses you get are context aware. They’re not just a pile of documents. Rather, they’re a carefully curated and relevancy ranked list of results accompanied by clear, summarized insights. Working with SWIRL is like working with a smart, knowledgeable colleague who is eager to help and never gets tired of answering your questions.
In the old world, when a financial analyst searched on, “How did marketing spend impact Q3 revenue?” the result would be a list of reports and spreadsheets which might pertain to the most recent Q3 or one from five years ago. The analyst would need to open and check each result manually.
SWIRL AI Search, by contrast, figured out that the analyst wants the most recent Q3. SWIRL generates a summary of key trends, highlights relevant reports, and suggests related queries such as “How does this compare to last quarter?”
You get answers faster, spend less time and energy searching, and have actionable insights in your hands sooner.
A Smarter, More Productive Enterprise
Conversational AI search isn’t just a convenience, it’s a revolutionary change for enterprise productivity.
Rather than scrolling through endless results, you get immediate answers. That alone can save hours of time each week. But that’s not all: SWIRL suggests new avenues of inquiry, discovering insights and connections that no one in your organization has noticed or thought of before. Decision-making is also faster and more accurate because you’re operating from up-to-date, context-aware responses and insights.
In one Fortune 500 company, implementing SWIRL’s conversational AI search reduced time spent searching by 80%—the equivalent of gaining back an entire workday per employee per week.
That’s not just better search. That’s business transformation.
The Future of Enterprise Search Is Human
Rigid, outdated enterprise search is dead. Generative AI has ushered in a new era—one where search is as natural as a conversation.
With SWIRL, employees no longer have to guess the right keywords, hunt through thousands of documents, or struggle with search limitations.
They simply ask, not in computer speak, but as a person asks—and AI delivers.
Ready to experience the next generation of enterprise search? Try SWIRL’s conversational AI search today. Contact us for a demo or 30-day free trial.