SWIRL Blog

November 20, 2025

The Confidence Economy: Don’t Be The Sorcerer’s Apprentice 

The problem is no longer lack of data. It’s no longer an inability to retrieve data. Today’s problem is knowing which data to trust.  It’s like the sorcerer’s apprentice commanded the broomstick to bring buckets of bits instead of buckets of water, but the result is much the same: data, data everywhere, with no time to stop and think. 

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