October 16, 2025
From Shadow IT to Strategy: Turning Chaos Into Competitive Edge
Shadow IT isn’t just a security risk. It’s a strategy killer. Remote and hybrid work have fueled a boom in team-level tool buying. Marketing adopts one platform. Sales buys another. Product experiments with a third. Individually, these choices make sense. Collectively, they fracture the organization.
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August 26, 2025
Another One Bites the Dust—RIP Vector Databases
It’s been a rough time for vector databases. A wonderful, hot technology that’s suddenly run into some headwinds. Or maybe a small hurricane would be more accurate. That’s never happened to a hot technology before, right? Well, other than BigQuery, Hadoop, Google Glass, Second Life, Quibi. And mainframes. And a few others, enough to Segway to my next point (yes, the Segway failed too).

August 21, 2025
Teams Not Communicating? Time to Open the Data Silos!
Sharepoint. Tableau. Snowflake. MongoDB. Salesforce. The list goes on and on. Maybe your business uses only some of them, maybe it uses all of them, or maybe it uses a completely different set of applications. It doesn’t really matter.

August 19, 2025
Acting in Real-Time—Instant Insights Without the Wait
You’re driving down the highway at high speed. Suddenly, everything you see is delayed by 2 seconds. What happens? If you’re lucky, you just miss your exit. If you’re unlucky, you make the nightly news, although you may not be in a position to enjoy the publicity.

August 12, 2025
Lost in the Centralization Fog? Why A Zero ETL Model Outperforms Data Centralization for AI
Data centralization promises simplicity. In theory, you put all your data into one vector database, a lakehouse, or an advanced data fabric—and the AI just works. But in practice, it’s an illusion.

August 8, 2025
Centralization Doesn’t Solve Banking’s Complexity—It Amplifies It
Centralizing banking systems adds cost, latency, and risk. SWIRL’s Zero ETL model lets AI agents access live data across platforms—without moving a single row.

August 5, 2025
You Can’t Orchestrate Chaos—Agentic Search Creates Order
From TMS to email threads, your data is everywhere. SWIRL brings agentic search to fragmented logistics systems—turning disconnected tools into real-time operational memory, with zero ETL.

July 31, 2025
The Fall of the House of Vector
Beneath the promise of vector databases lies hidden complexity, security gaps, and brittle pipelines. SWIRL offers a better path: Zero ETL, secure AI access, and answers without centralization.

July 29, 2025
They Keep Saying It. Why Are We Still Listening?
"They" keep telling you to centralize your data and rebuild your stack—but it’s time to stop listening. Learn how SWIRL powers real-time, context-rich AI search without compromise.

July 22, 2025
Agentic Search—Your Antidote to Tool Chaos
Technology companies love tools. Internal wikis, chat threads, versioned code, scattered docs, ephemeral insights—every system solves a problem, until it becomes one. Then the search begins. Your engineer needs a deployment script. Is it in Notion? Buried in a GitHub gist? Maybe in that shared Drive folder from last quarter? Good luck. Multiply that friction...