SWIRL Blog

July 22, 2025

Agentic Search—Your Antidote to Tool Chaos 

Technology companies love tools. Internal wikis, chat threads, versioned code, scattered docs, ephemeral insights—every system solves a problem, until it becomes one. Then the search begins. Your engineer needs a deployment script. Is it in Notion? Buried in a GitHub gist? Maybe in that shared Drive folder from last quarter? Good luck. Multiply that friction...

Read More

Latest Articles

The Data Strikes Back—Search Requires More Than Force 

May 5, 2025

The Data Strikes Back—Search Requires More Than Force 

“The first amendment, the second amendment, the third amendment, the fourth amendment, the fifth amendment…”  “Stop!”  “The sixth amendment, the seventh amendment, the eighth amendment…”  “Alexa, stop!”  “The ninth amendment, the tenth amendment, the 11th amendment, the 12th amendment…”  “Alexa STOP!”  “The 13th amendment, the 14th amendment…”  “ALEXA STOP!”  One of my kids asked me...

Read More

Agentic Search: The Foundation of Successful AI Agents 

May 1, 2025

Agentic Search: The Foundation of Successful AI Agents 

Put on a blindfold at home, and you’ll probably manage just fine—barring the occasional stray Lego. Familiarity can carry you a long way, at least until you want to cook or rearrange furniture.  But blindfold yourself on a busy sidewalk, and you’re suddenly a pinball, bouncing unpredictably without scoring points (and possibly getting flattened).   We...

Read More

Interface Overload—How Fragmented Search Drains Focus and Productivity 

April 30, 2025

Interface Overload—How Fragmented Search Drains Focus and Productivity 

Knowledge work frequently leaves us feeling like we’ve been navigating a particularly complex train system without the benefit of a smartphone.  Instead of looking for information in one place, we’re bouncing between Slack, SharePoint, email, CRM tools, databases, and countless browser tabs. Information isn’t just scattered across silos of data—it’s scattered across silos of interfaces,...

Read More

It’ll Only Take Five Minutes is Killing Search—It Doesn’t Need To 

April 30, 2025

It’ll Only Take Five Minutes is Killing Search—It Doesn’t Need To 

It’s no secret in the world of enterprise software that what doesn’t scale doesn’t work. When software doesn’t scale, performance degrades rapidly as usage increases. The catch is knowing when something doesn’t scale and that’s not always immediately obvious.  The problem here is that individual solutions can scale but when you put enough individual solutions...

Read More

Speaking Human—Conversational Search With AI  

April 23, 2025

Speaking Human—Conversational Search With AI  

It’s time to stop searching in a foreign language. Working with computers forces people to think like a computer and communicate in a language the computer understands. Although keyword-based queries are a big step up from writing code, they are awkward, often require playing “guess the keyword,” and still frequently miss the mark. They’re still...

Read More

Stay AI Independent: The Freedom to Choose the Best Model for Every Task 

April 18, 2025

Stay AI Independent: The Freedom to Choose the Best Model for Every Task 

AI is evolving at an unprecedented pace. Every few months, a new model emerges—faster, smarter, more specialized than the last. Businesses that lock themselves into a single AI provider today risk being outdated tomorrow.  Yet, many AI search and analytics platforms force customers into using a specific model, often one controlled by the platform vendor....

Read More

Why Waste Time Running Through Endless Search Results? Let Your AI Do the Walking  

April 18, 2025

Why Waste Time Running Through Endless Search Results? Let Your AI Do the Walking  

The promise of enterprise search was simple: type a query, get what you need, and move on with your work. The reality? Endless results, duplicate documents, buried insights, and hours of sifting through data just to find a single relevant answer.  Enterprise search isn’t just broken—it’s outdated. The sheer volume of unstructured data inside companies...

Read More

A Council of AI Advisors—Turning a Mixture of Experts into Your Personal AI Advisory Board 

April 18, 2025

A Council of AI Advisors—Turning a Mixture of Experts into Your Personal AI Advisory Board 

When the President needs advice, he has his Cabinet, his Council of Economic Advisors, the Joint Chiefs, and so on (I wouldn’t be surprised to learn there’s an advisory council to identify advisory councils). Similarly, CEO’s have boards they can go to for advice or to brainstorm ideas. A reliable, available council of advisors is...

Read More

Simplify Your Search Life—AI Search Eliminates Multiple Search Boxes

April 11, 2025

Simplify Your Search Life—AI Search Eliminates Multiple Search Boxes

The hardest thing about finding internal enterprise information is that the number of places we need to look multiply like rabbits.  Effective decision making requires not just up-to-date information, but information in context. That context is often buried in an organization’s data, scattered across multiple information silos. While it’s easy enough to find the white...

Read More